McMemories.

When I was 10, Mickey D's had this effin' bril marketing campaign where they shipped out vinyl LPs of the "Menu" song in the Sunday newspaper. If you got the one where the chorus manages to sing the entire song -- you won like a billion dollars or something like that. I don't think anyone ever found the winning one, but the song itself was like this uber-badge of pop culture awesomeness (think Barenekkid Ladies' One Week plus REM's End of the World times BJ's We Didn't Start the Fire) that kids on the playground would practice singing. You know, so we could be zombified into buying McDonald's.

Whatev's. When mass inculcation is this smart, I surrender.