Tonight for dinner, I was standing behind two French tourists at Subway. It occurred to me that Subway had got to be one of the most confusing fast food places for foreigners. Sure, it looks like a fast food joint, but nothing about it is intuitive. And if you didn't study your English vocab for wheat, oat, Italian, flatbread, pepperjack, provolone, cucumber, lettuce, etc. you're screwed.
Also, I don't think the tourists realized that they were supposed to pay for the drink fountain and the chips on display.
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